According to their website, the creators of Skinny Tan were determined to create an easy-to-use self-tanner that provided results indistinguishable from an actual tan. But it was found that Skinny Tan contains the same DHA as other brands and smells no different. Kate and Louise are inventors from Essex. For other inquiries, Contact Us. The Dragons are notorious for their reluctance to part with their cash, but this revolutionary Tan had them falling over each other, to be the dragon to sign up this new product . © 2021 BBC. The ASA says the company's adverts must not appear again in their current form. I went with my gut and ordered skinny tan wonder serum, so happy with this product, smells nice, went on very well, didn't use a lot at all and I'm getting darker as … First and foremost the Skinny Tan colour had to be indistinguishable from a real tan. All of Skinny Tan’s products are vegan friendly, cruelty free and did you know they were made offers by all the Dragons on Dragons Den back in 2013. In the series, they said they spent 10 years in Australia but wanted to return to their homeland and extend their business. Skinny Tan, the cellulite-busting fake tan that raised £60,000 on Dragons' Den last year, will be avalable on Boots.com in a deal that will take revenues at the natural skincare firm to £1m But the ASA ruled last night that claims Skinny Tan can tone the body are “misleading” and ordered them to remove any ads that “state or imply” it has benefits beyond cosmetics. The company said its claims were only in regard to the "cosmetic effect of the tan" and not any physiological effects of the product. .css-1xgx53b-Link{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;-webkit-text-decoration:none;text-decoration:none;color:#FFFFFF;}.css-1xgx53b-Link:hover,.css-1xgx53b-Link:focus{-webkit-text-decoration:underline;text-decoration:underline;}Read about our approach to external linking. Containing skin friendly ingredients with no harsh chemicals so you can fake tan without any fake 'natural' ingredients. This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. The product’s website says it … The first self-tanner that combines a natural tanning agent with skin smoothing ingredients. The Dragons' Den-backed company had made a number of claims, including that it was the number one self-tanning product in the UK and could "tone" women. With a new Dragon in the Den and more hopeful entrepreneurs saddled up to take on the most daunting investment … Skinny Tan has been makes waves throughout the Australian shores and with the formula being perfected, it’s home in the UK ready to grace our skin to be a bronzed goddess. To inquire about a licence to reproduce material, visit our Syndication site. The company had their pick of all … Rimmel ad featuring Cara Delevingne 'misled viewers', 'Only our generation can heal America' Video, The vehicle that got a village smiling. View our online Press Pack. Skinny Tan Oz, Sydney, Australia. Kate and Louise launched Skinny Tan in 2012 while they were on maternity leave and made £600,000 worth of sales by their appearance on Dragons’ Den. Please see the About Us page here for the full story about how two young mums created a beauty revolution when they presented their easy to use, streak free tanning formulation on BBC2’s Dragons Den back in 2013! It upheld complaints that a Facebook ad stating the lotion used “firming guarana berries” to make “less visible cellulite” had no substantive evidence to support it. The first self-tanner that combines a natural tanning agent with skin smoothing ingredients working to tan, contour and reduce the visible signs of cellulite and ageing. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. After successfully being on Dragons Den and having two investors in Kelly Hoppen and Piers Linney they’ve been changing the perception of fake tans. The product’s website says it “stimulates a process” to “reduce the appearance of cellulite” and can “help your body look instantly toned”. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Comments are subject to our community guidelines, which can be viewed, Skinny Tan won the backing of two investors during a Dragons' Den pitch in 2013, The ASA found no evidence supporting claims the product can 'help your body look instantly toned', Kelly Hoppen and Piers Linney awarded £60,000 in Skinny Tan, but Hoppen sold her interest in 2015, Independent Press Standards Organisation (IPSO). WHY THE NAME “SKINNY TAN”? "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. Having appeared in the Den in 2013 with the goal of getting finance to “conquer the UK”, Cotton and Ferguson have spent the past two years achieving their aims. Skinny Tan launched in the UK in 2013, after company founders Louise Ferguson and Kate Cotton appeared on Dragons' Den, winning £60,000 of financial backing from … I’ll be a lifelong customer. Kate Cotton and Louise Ferguson said on the TV show in 2013 that clinical studies backed the toning effect of Skinny Tan. The Advertising Standards Authority (ASA) found claims by Skinny Tan that its product could "tone" or give "less visible cellulite" could not be proven. They won £60,000 investment from Kelly Hoppen and Piers Linney. It became a major sensation as soon as it was introduced in Australia, and after appearing on the UK television show Dragons’ Den, it quickly became an international success. I love bit a Dragons Den so if you want to watch the episode they were in you can watch it here – I’ve not seen so many offers in all my time watching it! So they decided to make their own tanner and attempt to solve their issues with tanning. The interior design guru has recently joined the BBC show Dragon's Den as one of the Dragons to whom budding entrepreneurs pitch their ideas to. InnovaDerma .css-1xgj2ad-InlineLink:link{color:#3F3F42;}.css-1xgj2ad-InlineLink:visited{color:#696969;}.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{font-weight:700;border-bottom:1px solid #BABABA;-webkit-text-decoration:none;text-decoration:none;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{border-bottom-color:currentcolor;border-bottom-width:2px;color:#B80000;}@supports (text-underline-offset:0.25em){.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{border-bottom:none;-webkit-text-decoration:underline #BABABA;text-decoration:underline #BABABA;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-skip-ink:none;text-decoration-skip-ink:none;text-underline-offset:0.25em;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{-webkit-text-decoration-color:currentcolor;text-decoration-color:currentcolor;-webkit-text-decoration-thickness:2px;text-decoration-thickness:2px;color:#B80000;}}acknowledged the ASA's ruling, adding: "This relates to online advertising in 2016 that was subsequently removed and the company is working with the ASA to ensure all online presence is ASA compliant.". Claim: A \u201cketo\u201d diet pill was successfully presented on the television show "Shark Tank." New Beginnings - 'Dragons' Den' & Skinny Tan The first episode of Series 11 of Dragons' Den aired on Sunday and I have to admit that I was at the edge of my seat watching the start. Dragons' Den-backed 'skinny' fake tan misled customers, watchdog rules. HOW DID SKINNY TAN START? Skinny Tan launched in 2012 and boasted profits of £600,000 in its first year. Video, QAnon in disarray after Biden inauguration, Trump 'prank-called by Piers Morgan impersonator', Canada governor general quits amid bullying claims, Anger at Margaret Court's Order of Australia award, Senegalese student sorry after vanishing in France, Russia detains Navalny aides as protests go viral. Kelly Hoppen sold her interest in Skinny Tan in 2015. 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The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. Launched in Australia in 2012 by Kate Cotton and Louise Ferguson, Skinny Tan is a naturally-deriving fake tanning lotion which claims to reduce the appearance of cellulite. All products are streak-free, paraben-free, sulfate-free and vegan friendly. Up to 99% natural. Skinny Tan claimed without the chemical DHA, their product smelt better than other self-tanning products. It was those figures that impressed the Dragons when co-founders Kate Cotton and Louise Ferguson made their pitch in 2013. When I first read ‘Skinny Tan’ I immediately thought it was a reference to a tan supposedly making you look slimmer. Dragons’ Den is back for a seventeenth series and the Den is hotter than ever. Iran's leader tweets attack threat to golfer Trump, Google threatens to pull search engine in Australia, .css-1snjdh1-IconContainer{display:none;height:0.875em;width:0.875em;vertical-align:-0.0625em;margin-right:0.25em;}'Only our generation can heal America' Video'Only our generation can heal America', âThe painful call that helped me break free from my mumâ. ... Hoppen has invested in Skinny Tan… If you have a story suggestion email entertainment.news@bbc.co.uk. Skinny tan is a huge success in Australia and launched onto the UK tanning scene with a very energetic and dynamic pitch in the Dragons Den last year. They featured on Dragons Den just a few years before Skinny Tan’s record breaking pitch for their fuss-free at-home tanners. Despite saying the natural guarana in the product would "help make cellulite look visibly smoother and less obvious". News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. – to help make the product available in both the UK and Australia. The hit BBC series has seen the careers of hundreds of budding business owners rocket and launched brands we all know and love to this date, from Skinny Tan and Skinnydip to Reggae Reggae Sauce. Mum 'inconsolable' as son, 15, 'stabbed & shot dead' and boy arrested, Moment cops raid 400-strong wedding at school months after head died of Covid, Covid cases HALVED in two weeks and R is below 1, new app data reveals, Mum wins landmark Universal Credit court case to get childcare paid upfront, Sugar Hut owner Mick Norcross' final pic with son Kirk just three weeks ago, ©News Group Newspapers Limited in England No. However beauty rivals PZ Cussons complained to the ASA about adverts appearing on Skinny Tan's website and their Facebook page. Weekly quiz: What was the inauguration poem called? To see all content on The Sun, please use the Site Map. But the Advertising Standards Authority called the claims misleading. Members of the ex-president's party say he deserves "a full and fair process that respects his rights". Africa's long wait for the Covid-19 vaccine, The vehicle that got a village smiling. Louise Ferguson’s Skinny Tan broke records on Dragons’ Den, is a huge hit in Oz and is going for gold in the UK – not bad for a whim Louise's before-and-after limbs are part of her sales pitch All five Dragons showed interest with Kelly Hoppen and Piers Linney making the successful offer for £60,000 for a 10% stake in the company. Thank you Skinny Tan. Skinny Tan Ultimate Dark Mousse .css-1hlxxic-PromoLink:link{color:inherit;}.css-1hlxxic-PromoLink:visited{color:#696969;}.css-1hlxxic-PromoLink:link,.css-1hlxxic-PromoLink:visited{-webkit-text-decoration:none;text-decoration:none;}.css-1hlxxic-PromoLink:link:hover,.css-1hlxxic-PromoLink:visited:hover,.css-1hlxxic-PromoLink:link:focus,.css-1hlxxic-PromoLink:visited:focus{color:#B80000;-webkit-text-decoration:underline;text-decoration:underline;}.css-1hlxxic-PromoLink:link::after,.css-1hlxxic-PromoLink:visited::after{content:'';position:absolute;top:0;right:0;bottom:0;left:0;z-index:2;}Rimmel ad featuring Cara Delevingne 'misled viewers', Selfridges ad of 'thin' model cleared by watchdog, Dragons' Den winner has £100,000 funding withdrawn, Republicans seek delay 'to give Trump fair trial'. It ordered ads that state or imply it has any benefits other than cosmetic be removed. Skinny Tan immediately sparked interest from all five ‘Dragons’, resulting in a total of 9 offers – a series record! .css-14iz86j-BoldText{font-weight:bold;}A self-tanning product launched with the help of investment from the Dragons' Den panel has been found to mislead customers. 20K likes. As Seen on Dragons Den UK with their record breaking pitch Kate and Louise had spent years disappointed by orange tans and didn't like the smell of most fake tans. This dedication to creating the perfect fake tanning cream paid off when Kate & Louise appeared on BBC2’s Dragon’s Den in 2013 and presented their Skinny Tan fake tanning products. Skinny from nasties, like a skinny … Skin kind bronzing from Skinny Tan. Skinny Tan is the first self-tanner to combine a 100% natural tanning active with naturally derived body firming actives, free from the chemical DHA and instead includes a natural element derived from the seeds of the Brassica Napus plant. Claims that the product was 100% natural were also found to be misleading. Skinny Tan won the backing of two investors during a Dragons' Den pitch in 2013 They won £60,000 investment from Kelly Hoppen and Piers Linney. The Skinny Tan page is here to answer any questions our customers may have, provide hints and tips, promote some of our products and give special offers! the product was not found to have any physiological effects which would achieve this. The Advertising Standards Agency ruled that no evidence had been found that Skinny Tan - which won backing of two Dragons in 2013 - reduces the appearance of cellulite. The Skinny Tan Story As Seen on Dragons Den the (UK version of shark tank) with their record-breaking pitch Kate and Louise had spent years disappointed by orange tans and didn't like most fake tans smell. Skinny Tan is made from over 90% naturally derived ingredients. Wow been wanting to order for some… Wow been wanting to order for some time, been reading good and bad reviews. A TANNING lotion backed on Dragons’ Den after its creators said it could reduce cellulite has misled consumers with the claims, the advertising watchdog has ruled. To be honest, it put me off for a while, despite them being cruelty free and vegan. The claims to be all-natural and the UK's number one self-tanning brand were also found to be misleading by the ASA. This is a rarity but it’s nice to shop with confidence that it’s a company that cares about customers. In addition, Skinny Tan was found to give the misleading impression that it did not contain any of the agent DHA - the main colouring agent in tanning lotions which has a distinctive smell. Dragons' Den-backed Skinny Tan censured over cellulite claims Self-tan brand that found success on BBC2 show misled users by claiming they would look ‘instantly toned’, watchdog rules Dragons’ … Skinny Tan, which was bought by beauty giant InnovaDerma in 2015, defended its cellulite-reduction claims, saying it was "commonly believed that tanning could make you look thinner". The Essex-born entrepreneurs had all five Dragons vying to invest in their business, which claimed it was the first self-tanner made of natural ingredients and could reduce the appearance of cellulite. The BBC is not responsible for the content of external sites. So they decided to make their own tanner and attempt … Skinny Tan’s proven track record and promise of Australian equity proved an irresistible combination for the Dragons, and the Den was soon the scene of a five-way tug-of-war as all the show’s investors made offers. Skinny Tan were superb and I fully recommend them. Skinny Tan is made from over 90% naturally derived ingredients. Read about our approach to external linking. .css-po6dm6-ItalicText{font-style:italic;}Follow us on Facebook, on Twitter @BBCNewsEnts, or on Instagram at bbcnewsents. Skinny Tan brought several dancing, bikini-clad models to their Dragons’ Den pitch, which was aired August 2013. Skinny Tan launched in the UK in 2013, after company founders Louise Ferguson and Kate Cotton appeared on Dragons' Den, winning £60,000 of financial backing from panellists Piers Linney and Kelly Hoppen. EDIT I’ve purchased many times from Skinny Tan with no issues at all. They won £60,000 investment from Kelly Hoppen and Piers Linney London Bridge Street, London SE1. Have any physiological effects which would achieve this physiological effects which would achieve this, they said they spent years! A Tan supposedly making you look slimmer DHA as other brands and smells different. Of all … Skinny Tan with no issues at all the series, they they! 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